![]() We can think of Facebook, Twitter, or Youtube, but also of more offline settings like parties or night campfires with guitars and other instruments. This emphasis is perfectly justified by the fact that people indeed love to share lyrics and the emotions that come with them and their blending with music in many social settings. Another aspect that Musixmatch emphasizes is the “feeling” aspect, where the firm asks “passionate” users who really enjoy to share lyrics to contribute. Some top users can even become “curators”, which “gives them extra powers to control what’s happening in the community”. Users, through their contribution(s), can “show-off” and gain “social” benefits, in terms of increased reputation and self-esteem in the community they belong to. Therefore, the incentive scheme for users to generate value for the app does not include monetary rewards, but only recognition in terms of status/power of action in the user community.ĭespite this absence of monetary rewards for contributing, and despite the fact that the company has not officially become profitable, there are several mutual benefits of this contribution-based system for both the firm and contributors. ![]() Based on those points the user can reach a higher level and status in the community that give more power to his/her actions”. ![]() The incentive schemes for this crowd-sourced component can be best described by quoting the company’s website: “Inside the Musixmatch community users earn points based on the actions they do on the lyrics. As CEO Ciociola points out: “Lyrics missing? We ask the community”. In this way, Musixmatch, like many other platforms, has been subjected to so-called “network effects”, where the value of the app to users has increased due to the increasing number of contributors. ![]() In this respect, Musixmatch encourages users to contribute to the catalogue, by either writing, translating, reviewing or synchronizing songs’ lyrics. These figures point out to an important feature of Musixmatch: the fundamental role that users and contributors have in creating value for the platform. 30 employees (all engineers) vs more than 50 million users/downloads. Why, in accessing lyrics, can’t we provide a better, faster, more complete, more comprehensive catalogue and user experience with songs’ lyrics?” Another, peculiar aspect of Musixmatch is the size of its workforce compared to its users’ base. In this respect, Musixmatch CEO Massimo Ciociola points out (paraphrased): “The fifth most searched category in Google is lyrics. Musixmatch has been thus ideated for users who want to search for lyrics and also who want to see/think about the lyrics while listening to a song. Spotify, Deezer, Google Play Music) so that the lyrics pop up (like in Youtube lyrics videos) when one is listening to a song on a music app in his/her device and 4) create the synchronization song(s) – lyrics, which will then be shared worldwide via Musixmatch and the apps in which Musixmatch is supported. The Musixmatch catalogue, platform and app principally allow users to: 1) access lyrics and/or their translation in other languages 2) share and/or review written down and/or translated lyrics from songs all around the world 3) synchronize their music library of many music apps (e.g. ![]() Founded in 2010, the company has grown to reach more than 60 million users around the world. “Words matter” or “Your free music sounds better with lyrics” are just two of the slogans that best describe Musixmatch, the Italian start-up that has come to be the world’s largest lyrics catalog and platform. ![]()
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