![]() How do foreign companies register with WeChat? The push of preferential information meets the needs of users, and it will also increase users’ attention and loyalty due to high-quality push content, so that enterprises and customers can establish a closer connection, so it will continue to achieve good marketing effects. As early as 2007, KFC’s 20th anniversary commemorative advertising investment in China has exceeded 20 million yuan.Īfter adopting the new media marketing model, KFC can timely update and push relevant content and launch advertisements through the WeChat public platform, which greatly saves marketing costs and does not lose customers as easily as the traditional model. ![]() Most of its traditional advertisements are in the form of TV advertisements, newspapers, telephone calls and text messages, which cost a lot of money, and the “marketing atmosphere” is too heavy, which is easy to arouse customers’ disgust. Take the KFC WeChat public platform as an example. Therefore, the cost of public account marketing is naturally much lower than that of traditional marketing. Operators can communicate and interact with specific groups in a full range of text, pictures, and voice on the WeChat platform. The use of the WeChat software itself is free, and almost all the functions in WeChat are free, and there is no need for enterprises or users to spend extra costs. Low marketing cost and strong sustainability.Therefore, the huge data behind WeChat can bring a considerable number of potential customers to enterprises. These people are the potential audience groups of the official account platform, and they are also potential consumers. WeChat’s user groups also cover people of all ages and levels. WeChat’s huge number of potential customers helps improve profitability. Through the WeChat official account, it can be exposed to the 1.2 billion WeChat users.The Chinese consumers you are looking for are on WeChatīecause WeChat runs through the daily life of every Chinese consumer, whether it is chat, travel, shopping payment, online ordering, reading global information, etc., it is basically done with the help of WeChat, a social software APP.Why does your business need to register a WeChat official account?ĭomatters lists the following three advantages of WeChat Official Accounts for you. Many brands also choose to open WeChat official accounts to attract target customers. Chinese people rarely use Facebook, and people’s daily communication is through WeChat, so WeChat is a must-have tool to enter the Chinese market. WeChat can not only chat, make friends, publish news, but also have WeChat payment, games, shopping and other functions, so that the user experience is the best. WeChat is one of the most popular social software in China and now has more than 1.2 billion users. ![]() DomattersChina Marketing agency will answer your confusion on how to register a WeChat official account. Many overseas companies hope to enter the Chinese market earlier, and use the WeChat public account platform to promote the business and services of overseas companies, so as to acquire Chinese users and improve annual sales performance. As a sales channel for overseas merchants to land in the Chinese market, WeChat account is also one of the best windows for Chinese users to understand your products. ![]()
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